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We often say that the title of an article is important, and it is the same in an advertisement. For an advertisement, if the title is good, the production of the advertisement is equivalent to half the success. Conversely, no matter how good the advertisement is, The title attracts the audience, so it is a failure to a certain extent.
The name of an advertising film depends largely on the purpose of the advertising film or the type of advertising film, such as a product advertising film, then the film name needs to highlight the product, which can explain the characteristics of the product; if it is a corporate advertising, You need a little poetic or film title.
So how exactly do you name your commercials? Here I will share with you the principles of naming commercials:
1. In line with the core positioning of the brand
The title of the advertising film should be consistent with the core positioning of the brand, so as to highlight the brand characteristics and realize the brand communication function of the advertising film.
2. Cater to the audience aesthetically
Naming advertising films is largely to attract customers, so the film name should be based on the audience's preferences. For example, the elderly like traditional and solid, and young people like vibrant.
The name of the film that is homogenized with competitors is not significant. The name of the advertising film must be distinguished from the competitors.