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Central Shigu. Hongan Straits International Stone City



2019-05-06 Central Shigu.Hongan Straits International Stone City- architectural cartoon2019-05-06


Rhythm is one of the important artistic elements of commercials . Film and television works are a complex of time and space. In film and television works, rhythm is expressed both in the flow of time and in the movement of space.

The rhythm of the commercials permeates performance, modeling, sound, editing, and shifting, and the director's elaboration determines the establishment of the rhythm of the commercials. It uses the development of advertising plots, the actor's mind, shape and speech movements, picture modeling, color composition and contrast, lens angle and scene, and changes in length and movement, conversion and assembly between lenses, and language, Music, audio time and action intensity. Rhythm is different from speed, sometimes loose and fast, tight and slow. But the two have an inseparable relationship, sometimes complementary to each other, and sometimes opposite to each other. The director composes the rhythm of the commercial in complex rhythms and pauses. The processing of advertising film rhythm is based on the uniqueness, uniqueness and distinctive life concept of the product. It must make subjective choices according to the needs of the creative point and form of the advertising film. Traits make accurate grasps. In this sense, advertising creativity sets the overall rhythm of future commercials to a certain extent. Rhythm generally appears in the film as smooth, contrasting, repetitive, jumping, smooth, stagnant, size, pause and other forms. Terms such as high and low, fast, slow, and tight are commonly used. When creating commercials, we must determine the overall rhythm of the whole film under the unified concept of the director, and also handle the internal rhythm of each shot.


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